Last week while wearing my flip-flops in the almost 70° weather, I was greeted by a Salvation Army bell-ringer rocking out to a recording of “Feliz Navidad” at the entrance to Grand Central. As I cut through the station to hop on the Times Square Shuttle, I glanced toward Vanderbilt Hall and noticed the kiosks of the Holiday Fair were in full swing. As I neared the Shuttle platform, I found the platform decorated like a candy cane with the train itself advertising the latest Christmas movie.
The warm weather is awesome; however, it is surreal to be surrounded by artificial snow when a light sweater is practically smothering. It is also surreal to remember that Christmas is a month away!!
As a florist, I’ve been preparing for the Holidays since September, so I don’t know why I am so surprised. The busiest time of year for the floral industry starts on “Black Friday,” the Friday after Thanksgiving, when we begin to install holiday decorations in offices and homes. We work non-stop on our holiday decorating services, hanging sparkling lights and wreaths and distributing glorious poinsettias for the first 2-weeks after Thanksgiving. After the initial rush of decorations, we are busy creating centerpieces for Holiday events and sending festive gifts and delicious gourmet gift baskets.
For the past 9-years, I’ve been such a twirling whirlwind of activity during the month of December; I’ve habitually left all my holiday shopping till Christmas Eve…so silly, so stressful.
I did see a poster on the door of a shop near my home, advertising “Small Business Saturday.” This peaked my interest, because I work in a small business, and I like to support local shops. I learned that November 26th, the Saturday between Black Friday and Cyber Monday is the 2nd annual “Small Business Saturday”. Launched by American Express last year, it is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year to fuel the economy. To quote American Express “If millions of Americans shop small, it will be huge”
To join in the spirit, “Big Apple Florist” is a participating vendor of Small Business Saturday. All wall in customers will receive a $25 discount on all orders of $100 or more placed on Small Business Saturday, November 26, 2011. Customers using American Express Cards will receive an additional $25 off from American Express (they will see this on there statement)
Call us at 212-687-3434 to schedule your own NYC weekly flower delivery, or visit our online flower shop to browse our gift selections . This is a great opportunity to send gorgeous greetings of fresh holiday flowers or delicious gourmet baskets to friends and family at a great price while supporting the small business economy!